There is a lot of conversation right now about token maxing, token limits and token cost. That conversation makes sense because AI has been sold for years as a shortcut, […]

I have been saying this for a while now, that when it comes to AIO, GEO and AEO, you need a strong foundation in SEO. It is not optional and […]

In comms, there is always plenty to worry about; the messaging, the reputation and the trust. Then something new comes along that is not mentioned or considered to be a […]

Marketing has a new strategy for sounding human: manufacture the imperfection. It is worth paying attention to, not because it works, but because of what it says about where we […]

For the last four years we have heard how Artificial intelligence is supposed to save time and make us efficient; in many ways, it does. It helps people draft faster, […]

There was a time when information moved together not because people agreed, but because the pathways to information were limited and shared. Before newspapers, news traveled by word of mouth: […]

In the past creative content was driven by something other than speed. People made content because they had something to say, not because a dashboard was blinking red or an algorithm […]

Communication is not another business function; it’s the foundation. To understand why layoffs are accelerating, you must start with messaging. Before you build a product, hire a team, or pitch […]

Communication in companies isn’t just “nice to have.” It’s one of the most important parts of leadership and operations. When communication fails, everything else starts to collapse from strategy, morale, […]

Amazon’s CEO Andy Jassy recently told 350,000 employees that fewer of them would be needed in the future, thanks to AI. Other execs from Klarna to JP Morgan are saying […]