ABOUT ME

MY APPROACH

I prioritize clarity, credibility and audience-centered messaging. I translate complex information into communication people can act on and I build alignment across stakeholders without losing the human tone. My work style is structured, calm and strategy-led, with strong attention to detail and follow-through. I also explore responsible AI-supported workflows that improve speed and consistency while keeping judgment and accountability firmly human.

FOCUS AREA

• DIGITAL COMMUNICATIONS

• PUBLIC RELATIONS AND MEDIA RELATIONS

• CONTENT STRATEGY AND CREATION

• PROJECT MANAGEMENT

• STRATEGIC MESSAGING AND PLANNING

• STAKEHOLDER COMMUNICATIONS

EDUCATION

IN PROGRESS

UNIVERSITY OF ILLINOIS URBANA-CHAMPAIGN

M.S., STRATEGIC BRAND COMMUNICATIONS

EAST–WEST UNIVERSITY

B.A., COMMUNICATION AND ENGLISH

SCRUM ALLIANCE

CERTIFIED SCRUM PRODUCT OWNER

SCRUM ALLIANCE

AI AND AGILITY CERTIFICATION

FEMA

SOCIAL MEDIA IN EMERGENCY MANAGEMENT CERTIFICATION

FEMA

PUBLIC INFORMATION OFFICER AWARENESS CERTIFICATION

GOOGLE

PROMPT ENGINEERING CERTIFICATION

GOOGLE

GOOGLE DIGITAL MARKETING & E-COMMERCE CERTIFICATION

UNIVERSITY OF MICHIGAN

USING PUBLIC POLICY FOR SOCIAL CHANGE

EMORY UNIVERSITY

AI FOR MARKETING CERTIFICATION SPECIALIZATION

JOHN HOPKINS

STRATEGIC COMMUNICATIONS IN TECHNICAL ORGANIZATIONS CERTIFICATION

EXPERIENCE

CURRENT

MASON VERA PAINE SHOW

EXECUTIVE COMMUNICATIONS & PR MANAGER

Ongoing advisory and production support role focused on messaging, promotion, and audience engagement strategy. Collaborate with producers and sales leadership to shape engaging segments and strengthen outreach. Helped attract 300,000+ monthly listeners and increased engagement and sales by 48% through targeted audience strategies and creative content.

RECENT

ILLINOIS DEPARTMENT OF PUBLIC HEALTH

LEAD DIGITAL COMMUNICATIONS & STRATEGIC INITIATIVES SPECIALIST

Led digital communications strategy, content development, and audience engagement for public health initiatives. Managed social media planning and publishing, supported crisis communications, and coordinated with internal and external stakeholders to align messaging across channels. Increased engagement by 45.9% while strengthening message clarity and consistency.

PREVIOUS

BUBBLES TECHNOLOGIES LLC

PRODUCT MARKETING & GROWTH MANAGER

Led product marketing strategy, audience research, and go-to-market coordination for the Bubbles App. Developed communication plans, supported launches, and reported directly to the CEO on growth initiatives. Contributed to product adoption and market expansion through insight-driven messaging and cross-functional execution.

PREVIOUS

NEXSTAR MEDIA GROUP

COMMUNICATIONS MANAGER

Led communications planning and content coordination across multiple shows and campaigns. Supported media strategy, promotions, and partner coordination while collaborating with producers and talent teams. Strengthened audience awareness and engagement through tailored content plans and consistent messaging.

HELPFUL WRITING

Conference room whiteboard divided into two columns labeled “My Role” and “Also Somehow My Role,” listing core duties on the left and extra responsibilities on the right with urgent sticky notes.

The Quiet Cost of Unclear Roles: “That’s Not My Job”

In the past when an employee was asked to do something that was outside of their scope in conjunction with their own work, it was at times met with a […]

A steaming bowl of “Acronym Soup” on a wooden table, with letter-shaped acronyms like SEO, AEO, SGE, SXO, PPC, CRO, UX, and SEM floating in the soup as a spoon lifts a scoop; salt and pepper shakers and a stack of papers sit blurred in the background.

Digital Strategist or Alphabet Soup? Hire for Fit, Not for FOMO

Right now, everyone wants a digital strategist. Not because they have a plan, or have assessed a gap, but because it is the current shiny job title making the rounds […]

A digital illustration of a congested highway where an “AI” car cruises in the express lane while everyone else sits in heavy traffic under signs reading “EXPRESS LANE” and “Priority Pricing Active.

The Priority Tax: When AI Rewrites Who Gets Served First

Apple did not post a weak quarter, they delivered strong results and demand is not the problem. The problem is what is happening underneath the numbers: the AI infrastructure boom […]

Organizational chart with labeled department boxes under ‘CEO’ and a central highlighted blank role labeled ‘Risk and Verification?’ indicating missing accountability ownership.

Innovation Scapegoat: When Leaders Blame Technology for Bad Decisions

Once upon a time technology change moved slower, because constraints forced discipline. Release cycles were longer, security work was treated as infrastructure, training and testing were part of the cost […]

Crossroads of an unclear path.

Stability Promised, Volatility Delivered

Every few months, the future of work changes. One minute, it is remote. Then it’s hybrid. Then it’s AI. Then it’s AI replacing humans. Then it’s automation. Then it’s trades […]

A large group of people walking through a city street, each looking down at their smartphone, disconnected from one another despite moving together.

The Cost of Fragmented Feeds and Hollow Authority

There was a time when information moved together not because people agreed, but because the pathways to information were limited and shared. Before newspapers, news traveled by word of mouth: […]

A woman pauses mid-scroll on her smartphone with a skeptical expression as digital notifications float around her, symbolizing content overload, audience fatigue, and declining trust in online media.

Content Trap: Faster Content, No Human Oversight

In the past creative content was driven by something other than speed. People made content because they had something to say, not because a dashboard was blinking red or an algorithm […]

Two large circles labeled ‘What Leadership Builds’ and ‘What Users Want’ sit close together but do not overlap, with a visible gap between them labeled ‘Disconnect,’ illustrating the misalignment between organizational intent and user needs.

The Cost of Assuming to Know Your Audience

There are multiple reasons behind messaging failures but one of the top ones I have seen is the assumption that an organization message or product will automatically be accepted by […]