Shaunta Garth – Executive Communications and Strategic Marketing Manager

My Focus

My name is Shaunta Garth. I specialize in executive communications and strategic brand marketing for public-facing organizations. My work spans government, public service and corporate settings. My background includes digital communications, public relations, media relations and project leadership. I am currently pursuing my M.S. in Strategic Brand Communications and I have a growing interest in responsible AI-ready communications that strengthens credibility while keeping the human voice at the center.

ABOUT ME

MY APPROACH

I prioritize clarity, credibility and audience-centered messaging. I translate complex information into communication people can act on and I build alignment across stakeholders without losing the human tone. My work style is structured, calm and strategy-led, with strong attention to detail and follow-through. I also explore responsible AI-supported workflows that improve speed and consistency while keeping judgment and accountability firmly human.

FOCUS AREA

• DIGITAL COMMUNICATIONS

• PUBLIC RELATIONS AND MEDIA RELATIONS

• CONTENT STRATEGY AND CREATION

• PROJECT MANAGEMENT

• STRATEGIC MESSAGING AND PLANNING

• STAKEHOLDER COMMUNICATIONS

EDUCATION

IN PROGRESS

UNIVERSITY OF ILLINOIS URBANA-CHAMPAIGN

M.S., STRATEGIC BRAND COMMUNICATIONS

EAST–WEST UNIVERSITY

B.A., COMMUNICATION AND ENGLISH

SCRUM ALLIANCE

CERTIFIED SCRUM PRODUCT OWNER

SCRUM ALLIANCE

AI AND AGILITY CERTIFICATION

FEMA

SOCIAL MEDIA IN EMERGENCY MANAGEMENT CERTIFICATION

FEMA

PUBLIC INFORMATION OFFICER AWARENESS CERTIFICATION

GOOGLE

PROMPT ENGINEERING CERTIFICATION

GOOGLE

GOOGLE DIGITAL MARKETING & E-COMMERCE CERTIFICATION

UNIVERSITY OF MICHIGAN

USING PUBLIC POLICY FOR SOCIAL CHANGE

EMORY UNIVERSITY

AI FOR MARKETING CERTIFICATION SPECIALIZATION

JOHN HOPKINS

STRATEGIC COMMUNICATIONS IN TECHNICAL ORGANIZATIONS CERTIFICATION

EXPERIENCE

CURRENT

MASON VERA PAINE SHOW

EXECUTIVE COMMUNICATIONS & PR MANAGER

Ongoing advisory and production support role focused on messaging, promotion, and audience engagement strategy. Collaborate with producers and sales leadership to shape engaging segments and strengthen outreach. Helped attract 300,000+ monthly listeners and increased engagement and sales by 48% through targeted audience strategies and creative content.

RECENT

ILLINOIS DEPARTMENT OF PUBLIC HEALTH

LEAD DIGITAL COMMUNICATIONS & STRATEGIC INITIATIVES SPECIALIST

Led digital communications strategy, content development, and audience engagement for public health initiatives. Managed social media planning and publishing, supported crisis communications, and coordinated with internal and external stakeholders to align messaging across channels. Increased engagement by 45.9% while strengthening message clarity and consistency.

PRODUCT MARKETING & GROWTH MANAGER

Led product marketing strategy, audience research, and go-to-market coordination for the Bubbles App. Developed communication plans, supported launches, and reported directly to the CEO on growth initiatives. Contributed to product adoption and market expansion through insight-driven messaging and cross-functional execution.

COMMUNICATIONS MANAGER

Led communications planning and content coordination across multiple shows and campaigns. Supported media strategy, promotions, and partner coordination while collaborating with producers and talent teams. Strengthened audience awareness and engagement through tailored content plans and consistent messaging.