Blog
Why AI Efficiency Still Comes With A Cost
There is a lot of conversation right now about token maxing, token limits and token cost. That conversation makes sense because AI has been sold for years as a shortcut, […]
Why Siloed Teams Are Hurting Your AI Search Visibility
I have been saying this for a while now, that when it comes to AIO, GEO and AEO, you need a strong foundation in SEO. It is not optional and […]
Corporate Deepfakes: Why Communications Teams Need a Response Plan
In comms, there is always plenty to worry about; the messaging, the reputation and the trust. Then something new comes along that is not mentioned or considered to be a […]
What Google’s AI Search Update Means for Marketers and Communicators
Google just announced major changes to how search works and the conversation around it has mostly focused on what it means for the internet. That is the wrong conversation. The […]
Custom GPT vs Enterprise AI: Which Does Your Business Need
There is a growing assumption that an AI agent should be able to answer anything you throw at it. You hear about AI replacing this job and that job and […]
Why Modern Devices Feel More Like Leasing Than Owning
If you remember growing up, when you bought something like a TV, a vacuum cleaner or even a radio, the assumption was simple; you bought it, you owned it. If […]
Human Expertise Is Becoming a Luxury in the Age of AI
We hear a lot about AI and efficiency but something else is happening alongside it: people are starting to place real value on things made, done and delivered by actual […]
Backwards Trend: Intentional Imperfection
Marketing has a new strategy for sounding human: manufacture the imperfection. It is worth paying attention to, not because it works, but because of what it says about where we […]
They Called It Predicting, We Used to Call It Gambling
Imagine watching a car speed down a road and from a distance you can see clearly that further ahead there is no road, just a cliff. You stand there wondering […]
Why Companies Must Invest in Employees Beyond Salary and Benefits
I read an article about BNY giving workers $6,500 toward a down payment on a home, specifically for first-time buyers making under $100,000. In a previous blog I spoke about […]