Blog
Why KPIs Do Not Always Tell the Full Story of Success
In the 1950s to 1960s, KPIs were determined by sales volumes, market share, and brand awareness. Popularity was determined by a product’s household penetration, store traffic and distribution. In the […]
The Importance of Audience Research
We are in a time where understanding how people receive messaging is crucial in getting the information out about your product, brand or even a cause. When you create messages […]
Why AI Agents Cannot Replace Institutional Knowledge
Companies that have replaced employees with AI agents are now running into a problem. The agent is not performing as expected. They are realizing that the employee had something the […]
What Brands Must Fix Before Chasing Visibility in AI Search
There’s been a lot of effort being put into brands making sure they are being found in LLMs. Being found in an LLM is the new go-to when users search […]
What Companies Mean When They Say “AI Replaced This Job”
When I first saw that AI was being cited as a reason for more layoffs, I had a hard time accepting the explanation at face value. According to research by Challenger, […]
Information Friction Is Costing You Customer Trust
Have you ever tried to find information on a website, or tried to cancel a service and it became so difficult that it almost felt like the information was hidden? […]
Why Faster AI Content Production Created a Bigger Review Problem
A marketing agency I worked with had a problem most organizations using generative AI eventually have. When drafting content got faster but the reviewing of it was not as fast. […]
The Hidden Brand Risks of Using AI Presenters
A Recent article was released that brands are turning to AI generated presenters for their TikTok Shop. This is not a surprise because it has been building for past six […]
How Original Programming Could Expand the Kansas City Chiefs Audience
When word came out that the Kansas City Chiefs were creating original programming instead of only posting team news and game highlights, it read as an obvious move. Sports teams […]
How AI Changed the Way Consumers Decide What to Buy
Believe it or not, consumers spending has not slowed down. They are still booking vacations, buying big ticket items and making real purchases every week. What changed is the decision […]