Blog
How Original Programming Could Expand the Kansas City Chiefs Audience
When word came out that the Kansas City Chiefs were creating original programming instead of only posting team news and game highlights, it read as an obvious move. Sports teams […]
How AI Changed the Way Consumers Decide What to Buy
Believe it or not, consumers spending has not slowed down. They are still booking vacations, buying big ticket items and making real purchases every week. What changed is the decision […]
Why PlayStation and Xbox Going Fully Digital Could Backfire
On June 22, Valve released information about the Steam Machine. The console will be starting at $1,049 for the base model; that price surprised a lot of people who had […]
Your Company Adopted AI But Put No Strategy Behind It
Amazon built a token leaderboard to push employees to use AI more. Employees gamed it, generating useless output just to rank higher and Amazon eventually pulled it down. Meta built […]
The End of Passive Visibility: What AI Search Means for Communications Strategy
Google has been defining what search looks like for almost 27 years. When something becomes a verb, “just Google it,” it has become infrastructure. When infrastructure changes, everyone downstream has […]
Why AI Efficiency Still Comes With A Cost
There is a lot of conversation right now about token maxing, token limits and token cost. That conversation makes sense because AI has been sold for years as a shortcut, […]
Why Siloed Teams Are Hurting Your AI Search Visibility
I have been saying this for a while now, that when it comes to AIO, GEO and AEO, you need a strong foundation in SEO. It is not optional and […]
Corporate Deepfakes: Why Communications Teams Need a Response Plan
In comms, there is always plenty to worry about; the messaging, the reputation and the trust. Then something new comes along that is not mentioned or considered to be a […]
What Google’s AI Search Update Means for Marketers and Communicators
Google just announced major changes to how search works and the conversation around it has mostly focused on what it means for the internet. That is the wrong conversation. The […]
Custom GPT vs Enterprise AI: Which Does Your Business Need
There is a growing assumption that an AI agent should be able to answer anything you throw at it. You hear about AI replacing this job and that job and […]