ABOUT ME

WHO AM I?

Strategic Executive Communications and Public Relations Manager and Project Manager with extensive experience across Television, Radio, Online Media, Public Health, and Government.  Well-Known for strategic acumen, creative content development, and fostering essential stakeholder partnerships

EXPERT IN

DIGITAL COMMUNICATIONS

80%

PUBLIC RELATIONS AND MEDIA RELATIONS

70%

CONTENT STRATEGY AND CREATION

90%

PROJECT MANAGEMENT

95%

STRATEGIC MINDSET

80%

EDUCATION

EAST-WEST UNIVERSITY

BACHELOR OF ARTS: COMMUNICATION AND ENGLISH

SCRUM ALLIANCE

SCRUM MASTER

SCRUM ALLIANCE

CERTIFIED SCRUM PRODUCT OWNER

SCRUM ALLIANCE

AI AND AGILITY CERTIFICATION

FEMA

SOCIAL MEDIA IN EMERGENCY MANAGEMENT CERTIFICATION

FEMA

PUBLIC INFORMATION OFFICER AWARENESS CERTIFICATION

TRITON COLLEGE

CERTIFICATION IN BUSINESS MANAGEMENT

GOOGLE

PROMPT ENGINEERING CERTIFICATION

GOOGLE

GOOGLE DIGITAL MARKETING & E-COMMERCE CERTIFICATION

UNIVERSITY OF MICHIGAN

USING PUBLIC POLICY FOR SOCIAL CHANGE

EMORY UNIVERSITY

AI FOR MARKETING CERTIFICATION SPECIALIZATION

JOHN HOPKINS

STRATEGIC COMMUNICATIONS IN TECHNICAL ORGANIZATIONS CERTIFICATION

CHAT GPT

PROMPT ENGINEERING CERTIFICATION

EXPERIENCE

2023 - 2024

ILLINOIS DEPARTMENT OF PUBLIC HEALTH

LEAD DIGITAL COMMUNICATIONS & STRATEGIC INITIATIVES SPECIALIST

Managed social media strategies, content creation, and audience engagement, leading to a 45.9% increase in online presence. Developed and executed content strategy, engaged in crisis management, and collaborated with stakeholders to drive strategic public health initiatives.

2015 - PRESENT

MASON VERA PAINE SHOW

EXECUTIVE COMMUNICATIONS & PR MANAGER

Collaborated with producers and sales managers to create engaging segments, attracting over 300,000 monthly listeners. Boosted engagement and sales by 48% through targeted audience strategies and creative content.

2019 - 2023

BUBBLES TECHNOLOGIES LLC

PRODUCT MARKETING & GROWTH MANAGER

Spearheaded product marketing campaigns and research for Bubbles App. Developed communication strategies, coordinated GTM launches, and reported directly to the CEO, driving product adoption and market expansion.

2015 - 2022

NEXSTAR MEDIA GROUP

COMMUNICATIONS MANAGER

Led WGN programming across multiple shows, managing communications, media strategies, and talent booking. Increased show awareness, audience engagement, and revenue through strategic collaborations and tailored content plans.

2012 - 2018

NATIONAL BRANDS

PUBLIC RELATIONS CONSULTANT

Designed and developed social media and PR campaigns for new digital tech products, services, and book launches. Led marketing campaigns and fundraising events, raising over $96K and securing platinum awards for client projects.

HELPFUL WRITING

Timeline graphic illustrating the correlation between low interest rates and a hiring surge from 2021 to 2023, with a peak in hiring during 2022 as interest rates remained low.

The Real Reason for the Layoffs

Communication is not another business function; it’s the foundation. To understand why layoffs are accelerating, you must start with messaging. Before you build a product, hire a team, or pitch […]

Split-screen cartoon image showing two dinosaur mascots dancing. The left side, labeled “COOL,” features a dinosaur dressed as the Wendy’s mascot dancing outside a Wendy’s restaurant. The right side, labeled “CRINGE,” shows a dinosaur in a business suit awkwardly dancing in a plain setting, highlighting the contrast between authentic and forced brand trend participation.

How Chasing Trends Undermines Brand Authenticity

These days, a lot of brands are quick to jump on viral social media trends; whether it is memes, hashtag challenges, or dance videos. You name it, they are in […]

Human reviewing AI output in office setting

In The Age of AI:  Why Human Judgment Still Matters

We have heard it for the past four years; AI is coming for your job. Companies rushed to adopt AI in the workplace, thinking automation would handle everything and cut […]

A visual way to show the missing collaboration components.

AI Doesn’t Fix Team Dynamics. Here’s Why

Artificial intelligence is everywhere at work. The promise? Smarter tools, faster tasks, better collaboration. But a new study from Stanford and Carnegie Mellon shows something different. AI helps individuals move […]

Split Image: “Best Credit Card” Top Result vs. Actual Best Deal

Why Poor SEO Equals A Loss

More people trust the top results on Google than they probably should. A recent WalletHub study shows that when consumers follow those first-page picks blindly, especially for financial products and […]

Employees sitting in a conference room looking puzzled while a manager presents unclear instructions.

True Cost of Poor Communication in Business

Communication in companies isn’t just “nice to have.” It’s one of the most important parts of leadership and operations. When communication fails, everything else starts to collapse from strategy, morale, […]

A team around a table staring at an empty chair, laptops open, waiting for the one person with the info.

Doing More with Less: Why Workplace Efficiency Requires Structure

In a workplace that’s all about efficiency, doing more with less is constantly thrown around as the goal. But here’s the reality: you can’t just declare workplace efficiency and it […]

Best Deal” and “Miracle Cream,” symbolizing deceptive AI advertising.

The Rise of AI Advertising

AI has turned ad creation into a high-speed game. Now anyone can crank out polished, emotionally charged campaigns like the viral “AI dog ads” or the so-called “Pandy” plush panda […]