ABOUT ME

WHO AM I?

Strategic Executive Communications and Public Relations Manager and Project Manager with extensive experience across Television, Radio, Online Media, Public Health, and Government.  Well-Known for strategic acumen, creative content development, and fostering essential stakeholder partnerships

EXPERT IN

DIGITAL COMMUNICATIONS

80%

PUBLIC RELATIONS AND MEDIA RELATIONS

70%

CONTENT STRATEGY AND CREATION

90%

PROJECT MANAGEMENT

95%

STRATEGIC MINDSET

80%

EDUCATION

EAST-WEST UNIVERSITY

BACHELOR OF ARTS: COMMUNICATION, ENGLISH AND HISTORY

SCRUM ALLIANCE

SCRUM MASTER

SCRUM ALLIANCE

CERTIFIED SCRUM PRODUCT OWNER

FEMA

PUBLIC INFORMATION OFFICER AWARENESS CERTIFICATION

FEMA

SOCIAL MEDIA IN EMERGENCY MANAGEMENT CERTIFICATION

TRITON COLLEGE

CERTIFICATION IN BUSINESS MANAGEMENT

SEMRUSH ACADEMY

CONTENT MARKETING CERTIFICATION

EXPERIENCE

2023 - Present

ILLINOIS DEPARTMENT OF PUBLIC HEALTH

LEAD DIGITAL COMMUNICATIONS & STRATEGIC INITIATIVES SPECIALIST

Managed social media strategies, content creation, and audience engagement, leading to a 45.9% increase in online presence. Developed and executed content strategy, engaged in crisis management, and collaborated with stakeholders to drive strategic public health initiatives.

2015 - PRESENT

MASON VERA PAINE SHOW

EXECUTIVE COMMUNICATIONS & PR MANAGER

Collaborated with producers and sales managers to create engaging segments, attracting over 300,000 monthly listeners. Boosted engagement and sales by 48% through targeted audience strategies and creative content.

2019 - 2023

BUBBLES TECHNOLOGIES LLC

PRODUCT MARKETING & GROWTH MANAGER

Spearheaded product marketing campaigns and research for Bubbles App. Developed communication strategies, coordinated GTM launches, and reported directly to the CEO, driving product adoption and market expansion.

2015 - 2022

NEXSTAR MEDIA GROUP

COMMUNICATIONS MANAGER

Led WGN programming across multiple shows, managing communications, media strategies, and talent booking. Increased show awareness, audience engagement, and revenue through strategic collaborations and tailored content plans.

2012 - 2018

NATIONAL BRANDS

PUBLIC RELATIONS CONSULTANT

Designed and developed social media and PR campaigns for new digital tech products, services, and book launches. Led marketing campaigns and fundraising events, raising over $96K and securing platinum awards for client projects.

HELPFUL WRITING

Navigating a Digital Environment

Developing a digital footprint is important for businesses’ success in today’s environment. Many companies do not realize the importance of this as well as how to start. The first thing […]

Human Interaction Missteps

Have you ever faced the challenge of talking about something meaningful to a friend, but they just don’t understand you? Or shared an idea only to be met with blank […]

The Future of Marketing with A.I

As we approach an era in marketing it’s important to look back at the path that has led us to this point. Three decades ago, the emergence of processors and spreadsheets held […]

Productivity Re-Evaluation

A recent BambooHR study found that 32% of managers admitted that their organization’s return to office policies were more centered around monitoring employees. This raises concerns because if performance indicators […]

The Looming Threat of Job Security in the Age of AI

Each day AI is becoming more advanced and with these advancements comes the worry. Many people are worried about their job security. This concern comes from discussions about AI’s potential […]

Dehumanizing Layoffs: Effects on Employee Loyalty and Trust

2021 an economic downturn began which led to numerous layoffs. Before this downturn, there was a common trend of job hopping within certain industries. In some cases, employees would stay […]

The Saga Continues: Remote Work Vs Return to Office

It’s 2024, and the debate of returning to the office and continuing remote work rages on. I recognize the value companies place on having employees back in the office to […]

Importance of Personal Data

There is a common misconception that personal data lacks value. People think that a business knowing how many times an item was purchased on eBay or how many times an […]