ABOUT ME

WHO AM I?

Strategic Executive Communications and Public Relations Manager and Project Manager with extensive experience across Television, Radio, Online Media, Public Health, and Government.  Well-Known for strategic acumen, creative content development, and fostering essential stakeholder partnerships

EXPERT IN

DIGITAL COMMUNICATIONS

80%

PUBLIC RELATIONS AND MEDIA RELATIONS

70%

CONTENT STRATEGY AND CREATION

90%

PROJECT MANAGEMENT

95%

STRATEGIC MINDSET

80%

EDUCATION

EAST-WEST UNIVERSITY

BACHELOR OF ARTS: COMMUNICATION AND ENGLISH

SCRUM ALLIANCE

SCRUM MASTER

SCRUM ALLIANCE

CERTIFIED SCRUM PRODUCT OWNER

SCRUM ALLIANCE

AI AND AGILITY CERTIFICATION

FEMA

SOCIAL MEDIA IN EMERGENCY MANAGEMENT CERTIFICATION

FEMA

PUBLIC INFORMATION OFFICER AWARENESS CERTIFICATION

TRITON COLLEGE

CERTIFICATION IN BUSINESS MANAGEMENT

GOOGLE

PROMPT ENGINEERING CERTIFICATION

GOOGLE

GOOGLE DIGITAL MARKETING & E-COMMERCE CERTIFICATION

UNIVERSITY OF MICHIGAN

USING PUBLIC POLICY FOR SOCIAL CHANGE

EMORY UNIVERSITY

AI FOR MARKETING CERTIFICATION SPECIALIZATION

JOHN HOPKINS

STRATEGIC COMMUNICATIONS IN TECHNICAL ORGANIZATIONS CERTIFICATION

CHAT GPT

PROMPT ENGINEERING CERTIFICATION

EXPERIENCE

2023 - 2024

ILLINOIS DEPARTMENT OF PUBLIC HEALTH

LEAD DIGITAL COMMUNICATIONS & STRATEGIC INITIATIVES SPECIALIST

Managed social media strategies, content creation, and audience engagement, leading to a 45.9% increase in online presence. Developed and executed content strategy, engaged in crisis management, and collaborated with stakeholders to drive strategic public health initiatives.

2015 - PRESENT

MASON VERA PAINE SHOW

EXECUTIVE COMMUNICATIONS & PR MANAGER

Collaborated with producers and sales managers to create engaging segments, attracting over 300,000 monthly listeners. Boosted engagement and sales by 48% through targeted audience strategies and creative content.

2019 - 2023

BUBBLES TECHNOLOGIES LLC

PRODUCT MARKETING & GROWTH MANAGER

Spearheaded product marketing campaigns and research for Bubbles App. Developed communication strategies, coordinated GTM launches, and reported directly to the CEO, driving product adoption and market expansion.

2015 - 2022

NEXSTAR MEDIA GROUP

COMMUNICATIONS MANAGER

Led WGN programming across multiple shows, managing communications, media strategies, and talent booking. Increased show awareness, audience engagement, and revenue through strategic collaborations and tailored content plans.

2012 - 2018

NATIONAL BRANDS

PUBLIC RELATIONS CONSULTANT

Designed and developed social media and PR campaigns for new digital tech products, services, and book launches. Led marketing campaigns and fundraising events, raising over $96K and securing platinum awards for client projects.

HELPFUL WRITING

A large group of people walking through a city street, each looking down at their smartphone, disconnected from one another despite moving together.

The Cost of Fragmented Feeds and Hollow Authority

There was a time when information moved together not because people agreed, but because the pathways to information were limited and shared. Before newspapers, news traveled by word of mouth: […]

A woman pauses mid-scroll on her smartphone with a skeptical expression as digital notifications float around her, symbolizing content overload, audience fatigue, and declining trust in online media.

Content Trap: Faster Content, No Human Oversight

In the past creative content was driven by something other than speed. People made content because they had something to say, not because a dashboard was blinking red or an algorithm […]

Two large circles labeled ‘What Leadership Builds’ and ‘What Users Want’ sit close together but do not overlap, with a visible gap between them labeled ‘Disconnect,’ illustrating the misalignment between organizational intent and user needs.

The Cost of Assuming to Know Your Audience

There are multiple reasons behind messaging failures but one of the top ones I have seen is the assumption that an organization message or product will automatically be accepted by […]

Robotic hand typing on a keyboard at an empty news desk in a modern newsroom, with newspapers, coffee mug, and monitors displaying live news in the background.

Why The Lack of AI Oversight Is a Threat to Public Trust

When technology touches something as crucial as public information, the results matter not just the promise of efficiency and innovation. That’s exactly what the recent controversy at The Washington Post […]

Large modern data center facility located next to a body of water, illustrating the environmental resources required to support AI infrastructure.

AI’s Dirty Secret: We Are Building Data Centers Faster Than We Are Thinking

With all this hype around AI every week from some new tool or headline, there is one thing not being talked about enough and that’s the increase of data centers; […]

A woman fills out a digital survey on a tablet while a hand offers her a $10 coupon in exchange for her personal data, illustrating a value-exchange concept.

The Data Collection Shift

People are paying more attention to what’s being tracked about them online and the old habit of letting companies follow you from site to site is starting to fade. Third-party […]

Split image showing a stack of physical DVDs, game discs, and software boxes on the left, contrasted with a tablet displaying subscription service icons (Netflix, Adobe Creative Cloud, Spotify, Hulu) on the right.

The Subscription Trap: Excuse to Rent Forever

More and more “minimalism” isn’t about simplicity, it’s more about a business model built on chronic subscription revenue. The rise of the subscription economy Subscription pricing used to feel like […]

Side by side comparison of a regular holiday mug labeled ‘Milk’ and an AI generated mug labeled ‘Nilk,’ showing the design flaws common in AI produced merchandise.

Holiday Warning: AI Products and Toys Are Showing Some Serious Red Flags

We are heading into Black Friday and Cyber Monday and the shelves are already packed with a new wave of AI generated merchandise. Holiday décor, mugs, shirts, toy packaging, all […]