As the CEO of Apple, Tim Cook is no stranger to revolutionary technology. However, in a recent interview with Dutch publication Bright, he admitted that the average person still can’t define what the Metaverse is. This statement may have come as a surprise to Zuckerberg and other supporters of this 3D realm where people can socialize, work, and play.

Tim has made a great observation. According to Albert Einstein “if you can’t explain something simply, then you don’t understand it well enough.” This is especially true when it comes to the Metaverse. When asked about the Metaverse, many people wonder how such a thing could work. And then, even if it could work, why would anyone want to spend time in a virtual world instead of the real one? These are simple and valid questions that can be difficult to answer?

Facebook founder and CEO, Mark Zuckerberg, is convinced in the future, people will interact with each other online in a virtual world and that his company is in a “philosophical competition” with Apple to create the best Metaverse experience. However, Apple does not appear to view this as a competition especially since Apple has discussed the possibility of moving into the Augmented Reality and Virtual Reality hardware markets.

As a gamer, I know first-hand what the Metaverse is and all the potential it has. If it can take off, there are so many financial opportunities that come with it. Just look at mobile gaming – in 2021 Candy Crush made 1.21 billion dollars. In its first month of release, Harry Potter: Magic Awakened made 138.2 million dollars from player spending alone. And those are just two examples – there are tons of mobile games that make millions every year, as well as console and PC games. Players love buying skins, characters, weapons, new maps, and other content for their favorite games. So an entire 3D world with activities and things centered on entertainment, work and socializing would be a huge financial prospect. The problem is getting people to see the vision.