During the pre-pandemic era stores would open their doors at 9 a.m. allowing early birds to start their day off shopping. However, the post-pandemic has brought about a change in store hours. Nowadays many stores such as GameStop and shops within the mall do not open until 11 or later. This change has eliminated the convenience enjoyed by early birds.

The early bird customers consisted of the elderly and early risers who needed or wanted to run errands before work or had obligations later in the day. The trend of opening stores later in the day now poses a challenge for these groups, especially the elderly, who relied on earlier access to services. It also affects those who wanted to get their errands done before starting their workday or other daily activities.

According to a recent study by Placer.ai, people tend to visit stores more frequently in the late afternoon. However, it is important to note that this research only indicates when people visit stores and not necessarily their preferred or most convenient time to shop.

COVID-19 had a major impact on the workforce, changed how many companies do business and how consumers shop. It has been four years and it may be beneficial for companies to make an effort to reconnect with the early bird again, especially with more and more people choosing to shop online and leaving the in-store experience behind all together.