Split-screen cartoon image showing two dinosaur mascots dancing. The left side, labeled “COOL,” features a dinosaur dressed as the Wendy’s mascot dancing outside a Wendy’s restaurant. The right side, labeled “CRINGE,” shows a dinosaur in a business suit awkwardly dancing in a plain setting, highlighting the contrast between authentic and forced brand trend participation.

How Chasing Trends Undermines Brand Authenticity

These days, a lot of brands are quick to jump on viral social media trends; whether it is memes, hashtag challenges, or dance videos. You name it, they are in […]

Human reviewing AI output in office setting

In The Age of AI:  Why Human Judgment Still Matters

We have heard it for the past four years; AI is coming for your job. Companies rushed to adopt AI in the workplace, thinking automation would handle everything and cut […]

A visual way to show the missing collaboration components.

AI Doesn’t Fix Team Dynamics. Here’s Why

Artificial intelligence is everywhere at work. The promise? Smarter tools, faster tasks, better collaboration. But a new study from Stanford and Carnegie Mellon shows something different. AI helps individuals move […]

Split Image: “Best Credit Card” Top Result vs. Actual Best Deal

Why Poor SEO Equals A Loss

More people trust the top results on Google than they probably should. A recent WalletHub study shows that when consumers follow those first-page picks blindly, especially for financial products and […]