Split-screen cartoon image showing two dinosaur mascots dancing. The left side, labeled “COOL,” features a dinosaur dressed as the Wendy’s mascot dancing outside a Wendy’s restaurant. The right side, labeled “CRINGE,” shows a dinosaur in a business suit awkwardly dancing in a plain setting, highlighting the contrast between authentic and forced brand trend participation.

How Chasing Trends Undermines Brand Authenticity

October 27, 2025

These days, a lot of brands are quick to jump on viral social media trends; whether it is memes, hashtag challenges, or dance videos. You name it, they are in […]

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