Conference room whiteboard divided into two columns labeled “My Role” and “Also Somehow My Role,” listing core duties on the left and extra responsibilities on the right with urgent sticky notes.

The Quiet Cost of Unclear Roles: “That’s Not My Job”

February 16, 2026

In the past when an employee was asked to do something that was outside of their scope in conjunction with their own work, it was at times met with a […]

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A steaming bowl of “Acronym Soup” on a wooden table, with letter-shaped acronyms like SEO, AEO, SGE, SXO, PPC, CRO, UX, and SEM floating in the soup as a spoon lifts a scoop; salt and pepper shakers and a stack of papers sit blurred in the background.

Digital Strategist or Alphabet Soup? Hire for Fit, Not for FOMO

February 9, 2026

Right now, everyone wants a digital strategist. Not because they have a plan, or have assessed a gap, but because it is the current shiny job title making the rounds […]

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A digital illustration of a congested highway where an “AI” car cruises in the express lane while everyone else sits in heavy traffic under signs reading “EXPRESS LANE” and “Priority Pricing Active.

The Priority Tax: When AI Rewrites Who Gets Served First

February 2, 2026

Apple did not post a weak quarter, they delivered strong results and demand is not the problem. The problem is what is happening underneath the numbers: the AI infrastructure boom […]

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