Author: sgarth
Content Trap: Faster Content, No Human Oversight
In the past creative content was driven by something other than speed. People made content because they had something to say, not because a dashboard was blinking red or an algorithm […]
The Cost of Assuming to Know Your Audience
There are multiple reasons behind messaging failures but one of the top ones I have seen is the assumption that an organization message or product will automatically be accepted by […]
Why The Lack of AI Oversight Is a Threat to Public Trust
When technology touches something as crucial as public information, the results matter not just the promise of efficiency and innovation. That’s exactly what the recent controversy at The Washington Post […]
AI’s Dirty Secret: We Are Building Data Centers Faster Than We Are Thinking
With all this hype around AI every week from some new tool or headline, there is one thing not being talked about enough and that’s the increase of data centers; […]
The Data Collection Shift
People are paying more attention to what’s being tracked about them online and the old habit of letting companies follow you from site to site is starting to fade. Third-party […]
The Subscription Trap: Excuse to Rent Forever
More and more “minimalism” isn’t about simplicity, it’s more about a business model built on chronic subscription revenue. The rise of the subscription economy Subscription pricing used to feel like […]
Holiday Warning: AI Products and Toys Are Showing Some Serious Red Flags
We are heading into Black Friday and Cyber Monday and the shelves are already packed with a new wave of AI generated merchandise. Holiday décor, mugs, shirts, toy packaging, all […]
The Missing Piece Inside Most Organizations
One of the most underrated functions inside most organizations is crisis communication. Many companies still treat it like an optional accessory instead of a core responsibility. The pattern is predictable: […]
Why Employees Turn to Personal Devices: A Leadership Wake-Up Call
According to a recent study from Ivanti, 70% of employees are using their personal devices for work, even when it violates company “Bring Your Own Device” (BYOD) policy. Using your […]
The Real Reason for the Layoffs
Communication is not another business function; it’s the foundation. To understand why layoffs are accelerating, you must start with messaging. Before you build a product, hire a team, or pitch […]