Author: sgarth
How Chasing Trends Undermines Brand Authenticity
These days, a lot of brands are quick to jump on viral social media trends; whether it is memes, hashtag challenges, or dance videos. You name it, they are in […]
In The Age of AI: Why Human Judgment Still Matters
We have heard it for the past four years; AI is coming for your job. Companies rushed to adopt AI in the workplace, thinking automation would handle everything and cut […]
AI Doesn’t Fix Team Dynamics. Here’s Why
Artificial intelligence is everywhere at work. The promise? Smarter tools, faster tasks, better collaboration. But a new study from Stanford and Carnegie Mellon shows something different. AI helps individuals move […]
Why Poor SEO Equals A Loss
More people trust the top results on Google than they probably should. A recent WalletHub study shows that when consumers follow those first-page picks blindly, especially for financial products and […]
True Cost of Poor Communication in Business
Communication in companies isn’t just “nice to have.” It’s one of the most important parts of leadership and operations. When communication fails, everything else starts to collapse from strategy, morale, […]
Doing More with Less: Why Workplace Efficiency Requires Structure
In a workplace that’s all about efficiency, doing more with less is constantly thrown around as the goal. But here’s the reality: you can’t just declare workplace efficiency and it […]
The Rise of AI Advertising
AI has turned ad creation into a high-speed game. Now anyone can crank out polished, emotionally charged campaigns like the viral “AI dog ads” or the so-called “Pandy” plush panda […]
Digital Silence: The Effects of Always Being On
We have been “on” for 31 years straight. From the early cell phone IBM Simon in 1994 that was considered the first smartphone to the BlackBerry that demanded your thumbs, […]
Understanding Pattern Recognition
Humans are creatures of habit. Whether it’s brushing your teeth, cooking, or binge watching a series, we operate in routines; patterns. Step-by-step processes that we repeat so often they become […]
The AI Bubble? Why This Hype Feels Familiar
An MIT study found that 95% of generative AI projects are failing to make real business impact, no revenue, no clear ROI, just a lot of noise. That’s not a […]