A steaming bowl of “Acronym Soup” on a wooden table, with letter-shaped acronyms like SEO, AEO, SGE, SXO, PPC, CRO, UX, and SEM floating in the soup as a spoon lifts a scoop; salt and pepper shakers and a stack of papers sit blurred in the background.

Digital Strategist or Alphabet Soup? Hire for Fit, Not for FOMO

February 9, 2026

Right now, everyone wants a digital strategist. Not because they have a plan, or have assessed a gap, but because it is the current shiny job title making the rounds […]

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sgarth

A woman fills out a digital survey on a tablet while a hand offers her a $10 coupon in exchange for her personal data, illustrating a value-exchange concept.

The Data Collection Shift

December 8, 2025

People are paying more attention to what’s being tracked about them online and the old habit of letting companies follow you from site to site is starting to fade. Third-party […]

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sgarth

Split Image: “Best Credit Card” Top Result vs. Actual Best Deal

Why Poor SEO Equals A Loss

October 6, 2025

More people trust the top results on Google than they probably should. A recent WalletHub study shows that when consumers follow those first-page picks blindly, especially for financial products and […]

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sgarth

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