An empty creative department filled with unused cameras, editing stations and vacant desks while AI-generated advertisements continue playing across multiple screens.

The Hidden Brand Risks of Using AI Presenters

A Recent article was released that brands are turning to AI generated presenters for their TikTok Shop. This is not a surprise because it has been building for past six […]

Illustration of the loyalty loop connecting the team, players, original programming, fan engagement and stronger loyalty.

How Original Programming Could Expand the Kansas City Chiefs Audience

When word came out that the Kansas City Chiefs were creating original programming instead of only posting team news and game highlights, it read as an obvious move. Sports teams […]

A shopper compares 4K TV reviews, prices and product details on a laptop and smartphone while taking notes at a home desk.

How AI Changed the Way Consumers Decide What to Buy

Believe it or not, consumers spending has not slowed down. They are still booking vacations, buying big ticket items and making real purchases every week. What changed is the decision […]

Split-screen illustration comparing physical and digital game ownership. On the left, a shelf of PlayStation and Xbox game cases sits beside PlayStation and Xbox consoles and controllers, labeled “Physical Ownership” with the message that you own and can resell the game. On the right, a dark blue digital interface shows game tiles, lock icons and warning labels such as unavailable, license expired and server closed, under the heading “Digital Licenses,” emphasizing access rather than true ownership.

Why PlayStation and Xbox Going Fully Digital Could Backfire

On June 22, Valve released information about the Steam Machine. The console will be starting at $1,049 for the base model; that price surprised a lot of people who had […]