Month: June 2026
Your Company Adopted AI But Put No Strategy Behind It
Amazon built a token leaderboard to push employees to use AI more. Employees gamed it, generating useless output just to rank higher and Amazon eventually pulled it down. Meta built […]
The End of Passive Visibility: What AI Search Means for Communications Strategy
Google has been defining what search looks like for almost 27 years. When something becomes a verb, “just Google it,” it has become infrastructure. When infrastructure changes, everyone downstream has […]
Why AI Efficiency Still Comes With A Cost
There is a lot of conversation right now about token maxing, token limits and token cost. That conversation makes sense because AI has been sold for years as a shortcut, […]
Why Siloed Teams Are Hurting Your AI Search Visibility
I have been saying this for a while now, that when it comes to AIO, GEO and AEO, you need a strong foundation in SEO. It is not optional and […]
Corporate Deepfakes: Why Communications Teams Need a Response Plan
In comms, there is always plenty to worry about; the messaging, the reputation and the trust. Then something new comes along that is not mentioned or considered to be a […]