Believe it or not, consumers spending has not slowed down. They are still booking vacations, buying big ticket items and making real purchases every week. What changed is the decision […]

On June 22, Valve released information about the Steam Machine. The console will be starting at $1,049 for the base model; that price surprised a lot of people who had […]

Amazon built a token leaderboard to push employees to use AI more. Employees gamed it, generating useless output just to rank higher and Amazon eventually pulled it down. Meta built […]

Google has been defining what search looks like for almost 27 years. When something becomes a verb, “just Google it,” it has become infrastructure. When infrastructure changes, everyone downstream has […]

There is a lot of conversation right now about token maxing, token limits and token cost. That conversation makes sense because AI has been sold for years as a shortcut, […]

I have been saying this for a while now, that when it comes to AIO, GEO and AEO, you need a strong foundation in SEO. It is not optional and […]

In comms, there is always plenty to worry about; the messaging, the reputation and the trust. Then something new comes along that is not mentioned or considered to be a […]

Marketing has a new strategy for sounding human: manufacture the imperfection. It is worth paying attention to, not because it works, but because of what it says about where we […]

For the last four years we have heard how Artificial intelligence is supposed to save time and make us efficient; in many ways, it does. It helps people draft faster, […]

AI changed the game because you are now allowed to create content quickly. Before that, the name of the game was getting your brand out public-facing, whether it was your […]