AI robot holding a company procedure manual beside a human employee holding a hand-drawn organizational map with notes such as “Ask Maria first,” “Finance needs advance notice,” “Do not escalate yet” and “John trusts Lisa,” illustrating the difference between documented procedures and institutional knowledge.

Why AI Agents Cannot Replace Institutional Knowledge

Companies that have replaced employees with AI agents are now running into a problem. The agent is not performing as expected. They are realizing that the employee had something the […]

A person holds a magnifying glass over a laptop screen displaying customer reviews, star ratings and feedback, representing close inspection of a brand’s online reputation.

What Brands Must Fix Before Chasing Visibility in AI Search

There’s been a lot of effort being put into brands making sure they are being found in LLMs. Being found in an LLM is the new go-to when users search […]

A worker packs personal belongings into a cardboard box at an office desk after losing his job while a nearby laptop displays a generic AI chat interface.

What Companies Mean When They Say “AI Replaced This Job”

When I first saw that AI was being cited as a reason for more layoffs, I had a hard time accepting the explanation at face value. According to research by Challenger, […]

Open laptop displaying a bright white digital maze with a blue route highlighted across the screen.

Information Friction Is Costing You Customer Trust

Have you ever tried to find information on a website, or tried to cancel a service and it became so difficult that it almost felt like the information was hidden? […]

Marketing agency reviewer examines an AI-generated risk score and prioritized checklist before making the final decision on a campaign deliverable.

Why Faster AI Content Production Created a Bigger Review Problem

A marketing agency I worked with had a problem most organizations using generative AI eventually have. When drafting content got faster but the reviewing of it was not as fast. […]