Right now, everyone wants a digital strategist. Not because they have a plan, or have assessed a gap, but because it is the current shiny job title making the rounds […]

There was a time when information moved together not because people agreed, but because the pathways to information were limited and shared. Before newspapers, news traveled by word of mouth: […]

In the past creative content was driven by something other than speed. People made content because they had something to say, not because a dashboard was blinking red or an algorithm […]

There are multiple reasons behind messaging failures but one of the top ones I have seen is the assumption that an organization message or product will automatically be accepted by […]

People are paying more attention to what’s being tracked about them online and the old habit of letting companies follow you from site to site is starting to fade. Third-party […]

More and more “minimalism” isn’t about simplicity, it’s more about a business model built on chronic subscription revenue. The rise of the subscription economy Subscription pricing used to feel like […]

Communication is not another business function; it’s the foundation. To understand why layoffs are accelerating, you must start with messaging. Before you build a product, hire a team, or pitch […]

These days, a lot of brands are quick to jump on viral social media trends; whether it is memes, hashtag challenges, or dance videos. You name it, they are in […]

More people trust the top results on Google than they probably should. A recent WalletHub study shows that when consumers follow those first-page picks blindly, especially for financial products and […]

Communication in companies isn’t just “nice to have.” It’s one of the most important parts of leadership and operations. When communication fails, everything else starts to collapse from strategy, morale, […]