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SHAUNTA GARTH

I help public-facing organizations stay credible in an AI-driven world without losing the human voice

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Month: September 2026

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Split image showing dozens of darts scattered around and across a dartboard on the left, compared with a single dart hitting the bullseye on the right, illustrating unfocused versus targeted strategy.

The Importance of Audience Research

September 7, 2026

We are in a time where understanding how people receive messaging is crucial in getting the information out about your product, brand or even a cause. When you create messages […]

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Recent Posts

  • The Importance of Audience Research
  • Why AI Agents Cannot Replace Institutional Knowledge
  • What Brands Must Fix Before Chasing Visibility in AI Search
  • What Companies Mean When They Say “AI Replaced This Job”
  • Information Friction Is Costing You Customer Trust

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  • Communications and Messaging Strategy

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